In 1944, the New Yorker claimed:
"A press agent who worries about taste is as badly miscast as a soldier who faints from the sight of blood.”Flimflammery, ballyhooliganism, puffery, and outlandish publicity stunts became the rigue du jour. Suffice to say that in a world of con men it was believed there was nothing lower than a publicist. Any hardened new journalist will tell you, the world today has little use for the snake oil salesman. For those who have a product to push, a story to tell or simple press soldiers just trying to hack it in today’s rough-and-tumble world of Public Relations, Flimflammery! explores the key ingredients of modern Public Relations.
